Filipa Sarmento | Head of Marketing | Strategic Growth & Brand Development

Results That Speak

Measurable outcomes from real campaigns and strategies

67%

Revenue Growth

Drove rapid revenue growth in first year at Tiro through strategic marketing initiatives and sales collaboration, followed by 50% growth in year two.

85%

Lead Generation Increase

Increased qualified lead generation by 85% through optimized digital campaigns and content strategy at Tiro.

€1.5M+

Budget Managed

Strategically allocated €1.5M+ marketing budget at Further Learning Group, maximizing ROI and supporting €1M+ monthly revenue goals.

30%

Cost Efficiency

Achieved 30% lower cost per lead than industry average across 20+ campaigns, managing $20M+ in cumulative ad spend at Boxfish.

My Career Journey

A story of growth, impact, and measurable results

Head of Marketing

Tiro | Education Sector

July 2022 - September 2025 | UK Remote

Drove 67% revenue growth in first year, 50% in second year
Increased qualified lead generation by 85%
Developed comprehensive branding strategy positioning Tiro in competitive education sector
Redefined digital marketing approach, increasing brand reach by 120% and engagement by 85%

2022-2025

2021-2022

Head of Marketing

Further Learning Group | Education Sector

January 2021 - July 2022 | Ireland Remote

Defined 360° marketing strategy with team of 4, managing €1.5M+ budget
Led market expansion launching websites in UK, Ireland, and Australia
Increased digital presence by 40% and user engagement by 65%
Reduced cost per acquisition by 28% through optimized campaigns
Supported €1M+ monthly revenue targets through sales collaboration

Marketing & Event Director

THU (Trojan Horse was a Unicorn) | International Events

January 2017 - May 2020 | Lisbon Remote

Orchestrated international event transition from Portugal to Malta, negotiating government partnership
Increased event attendance by 67% (900 to 1,500 attendees)
Expanded recruitment fair by 88% (17 to 32 companies), attracting Netflix, Disney, Pixar, Riot Games
Built and led team of 17, scaling to 70+ during events
Secured sponsorships with Lenovo, King, NVIDIA, Wacom, Oculus

2017-2020

2016-2017

Marketing and Campaign Strategist

Boxfish | Ads Tech

October 2016 - January 2017 | USA Remote

Managed campaigns with $20M+ cumulative ad spend
Handled high-profile campaigns with daily spends over $1M for Netflix, ABC, NBC, Universal Pictures
Achieved 30% lower cost per lead than industry average

Account Project Manager

Legendary People & Ideas | Marketing Agency

March 2014 - December 2016 | Porto

Managed €500K+ in annual client budgets for Forum Aveiro, Kia Motors, Toyota, Dolce Vita Porto
Led cross-functional project teams ensuring 100% on-time, on-budget delivery
Developed and implemented social media strategies with defined KPIs

2014-2016

2011-2013

Digital Marketing Executive

ueb | B2B SaaS Tech

October 2011 - July 2013 | Porto

Managed PPC campaigns and digital strategy execution across EMEA
Focused on performance analysis and localized marketing efforts

Core Expertise

Skills and capabilities honed over 12+ years

📊

Strategic Planning

360° marketing strategies aligned with business objectives, from startup to enterprise scale

💰

Budget Management

Strategic allocation of €1.5M+ budgets with ROI guardrails and data-driven optimization

🚀

Growth Marketing

Revenue growth strategies, lead generation optimization, and conversion rate improvement

🎯

Brand Strategy

Brand development, positioning, and communication strategies that strengthen market presence

🌍

Market Expansion

International market launches, multi-region digital presence, and localized strategies

👥

Team Leadership

Building and leading high-performing marketing teams, managing agencies and external partners

📈

Campaign Optimization

PPC, paid social, and digital campaigns with continuous optimization and KPI achievement

🤝

Sales Collaboration

Marketing-sales alignment ensuring initiatives directly contribute to revenue and conversion

About Me

I'm a marketing leader who builds strategies that drive revenue. With 12+ years across edtech, tech, and events, I've learned to set direction and roll up my sleeves to ship.

My approach combines strategic thinking with hands-on execution. I've managed €1.5M+ budgets, led teams of 4 to 70+, and consistently delivered measurable results—from 67% revenue growth to 85% increases in qualified leads.

Currently on a short upskilling break, going deeper on AI for marketing (research, test ideation, creative variations, ops automation) and growth (experimentation frameworks, funnel analytics, attribution). I'm applying and sharing the takeaways.

Looking for Head/Director of Marketing roles (UK/EU/remote) where experimentation, speed, and measurable outcomes matter.

Education & Certifications

✓

                        IPAM – The Marketing School

                        B.A. in Consumer Behavior (Grade: 18/20)

✓

                        Agentic AI Fundamentals

                        Architectures, Frameworks, and Applications

✓

                        AI for Marketing

✓

                        Google AdWords Fundamental Exam

✓

                        Workshop Agile for Digital Projects

Languages

Portuguese (Native) • English (Native) • Spanish (Elementary)

Your marketing isn't driving measurable revenue growth—and you need someone who can fix that.